NAMING/BRANDING

If you are starting a new business you have the opportunity to make a strategic and creative decision about the brand.  Knowing what to focus on when it comes to making a stance on positioning and brand management can be difficult.  Try to think about what makes your product different, the same and why it will last longer than competitors.   Check out this article on naming your business.  http://www.entrepreneur.com/article/21774-1